Kaizer Chiefs and Carling Black Label Announce Exciting New Sponsorship Deal
Kaizer Chiefs have officially partnered with Carling Black Label, marking a renewed and exciting sponsorship agreement with South African Breweries (SAB). The announcement was made at a media event held at SAB’s headquarters in Bryanston on Tuesday morning.
A Partnership with History and Future Promise
Jessica Motaung, Marketing and Commercial Director at Kaizer Chiefs, shared her excitement about the renewed collaboration:
“It’s a renewal of our vows after first coming together in 2010. Last season was incredible – we lifted a trophy and made our return to the CAF Confederation Cup.
I’m excited for the future: we’re signing with Carling and playing Zamalek this weekend. The stars are aligned. Success is important, but even more important are the partnerships – with supporters and sponsors – that allow us to grow.”
Carling Black Label’s Fan-Focused Approach
Kerryn Greenleaf, Brand Director of Carling Black Label, emphasized the partnership’s commitment to fans:
“It’s a new chapter with a successful legacy. Two icons with big brands – it’s not just about today, but a living, breathing commitment to put the fans at the centre of everything we do.”
Carling Black Label’s initiatives will include:
Greenleaf added:
“There are thousands in the stadium and millions watching back home in taverns and bars. Together with Chiefs, we will create an ecosystem where every time fans watch the team, they are rewarded for their loyalty.”
Looking Ahead
This renewed partnership not only strengthens the bond between Kaizer Chiefs and Carling Black Label but also promises a fan-first experience, both in stadiums and across South Africa. With exciting perks and opportunities for supporters, the 2026 season looks set to be unforgettable.
